The target audience for my magazine was incredibly important from the beginning as the target audience are the consumers of my products and without them, my magazine would no sell. Due to this, I had to make sure to appeal as best as possible to my target audience. However, before this, I had to identify who my target audience would be. To do this, I first researched into the age of people getting married and the type of weddings most popular nowadays.
From this, I discovered that the average age to get married for women in the UK was 28 years old - however, due to this fact, every other UK bridal magazine will have this age for their target audience. Therefore, I decided that it would be best for me to lower the age of my target audience so that my magazine will stand out from the competition. From this, I decided that my target audience would be young women between the ages of 18-25. As well as this, I discovered that since 1993 civil marriages have been more popular than religious marriages and the gap between them has only been getting bigger. Due to this, I decided that my magazine would mainly cater towards civil wedding ceremonies as opposed to religious wedding ceremonies as it would not make sense to have my magazine cater towards religious marriages if there are fewer people getting married this way. I presented this information in the form of a pitch, which I received feedback from my class members for. From doing this, I made an initial target audience before researching further into my final target audience.
Target audience survey results from Hannah Ould
After conducting my Reader Profile, I knew who my audience was as a collective I needed to find out more about them individually so that I could envision who would actually be reading my magazine and consuming my products. I then conducted research and created audience profiles based on my target audience.
Audience profiles from Hannah Ould
After creating my audience profiles, I started to create my actual products using the current information that I had from the audience research that I had already conducted. After I had created the first drafts of my billboard and front cover, I emailed out a questionnaire to some members of my target audience to see what their opinions were/how I could improve and what they would like to see in my other pages/products.
After creating my audience profiles, I started to create my actual products using the current information that I had from the audience research that I had already conducted. After I had created the first drafts of my billboard and front cover, I emailed out a questionnaire to some members of my target audience to see what their opinions were/how I could improve and what they would like to see in my other pages/products.
This questionnaire proved to be very helpful as it allowed me to see what some members of my target audience liked the most about my current drafts and how I could link all of my products together. As well as this, I could see what conventions were successful and which ones needed improving upon. After doing this, I sought out ways to improve and looked into the existing magazines so that I could see how they used their codes and conventions in order to make a successful magazine, billboard, and website. Furthermore, receiving their opinions helped as if my magazine didn't appeal to my target audience then no one would buy it and it would be wholly unsuccessful as a product.
After using this feedback to further my construction work, I created the next drafts of my products. Following the completion of these drafts I created a survey to get the opinions of the target audience - this time it was anonymous, however, as people would be more likely to be honest if it was anonymous. I then recorded the results so that I could use it to improve upon my drafts.
Draft 1 feedback from Hannah Ould
Once again, I used the feedback to improve my drafts and used the constructive criticism to change the things that I needed to in order to create a higher standard within my products. Once I had implemented these changes, I got to work on my final drafts. Just like before, I emailed out a questionnaire to different members of my target audience in order to get their feedback.
This final feedback proved to be positive so there was nothing that I felt I could improve upon and was overal quite happy with my final products.
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