Institution Research

https://prezi.com/view/flCjKfibWP7kxyQ4wIeA/

From my institution research I now know what institution I think would be best to own my magazine. I chose Hearst as it is a UK based institution and seeing as my magazine is a regional magazine in the North East I thought it made more sense to have a UK based institution rather than a worldwide one. As well as this, Hearst has been around for a while and so has a lot of experience and respect in the industry. Furthermore, it does not currently own any bridal magazines and so there is a gap in their market for one.