21st December 2017

Start

In this lesson, I will be printing off my drafts for feedback.

End

In this lesson, I have printed off my drafts for feedback.

20th December 2017

Start

In this lesson, I will be collecting my feedback and analysing the results.

End

In this lesson, I have been collecting the feedback from my first drafts survey.

19th December 2017

Start

In this lesson, I will be collecting peer feedback about my drafts.

End

In this lesson, I have collected peer feedback.

Advert Draft

Here is another draft of an advert for my magazine using an image that I already had. However, I decided to use an image of a bouquet from the internet so that the image was not too similar to the ones I have used for my front cover, contents and article. I think that this advert looks too similar to my billboard and so will have to change the image anyway. I added a slogan to the top of the page at the top.

14th December 2017

Start

In this lesson, I will be continuing to work on my drafts.

End

In this lesson, I have completed a draft of my advert.

13th December 2017

Start

In this lesson, I will be continuing to work on my drafts.

End

I have worked on my drafts.

12th December 2017

Start

In this lesson, I will be working on my advert.

End

In this lesson, I have worked on my advert.

Front Cover Draft

Here I have edited the front cover of my magazine again. I have changed the lighting of my image using the Lighting Effects tool found under Filter > Render. I used the natural lighting option and chose where to position the light from - in this case I chose the top left hand corner, in front of the model. As well as this, I added a sense flare to the top left hand corner to give the image a sunnier appearance. However, these lighting options made some highlights of the image appear too bright and so I tried to dull them slightly using the Highlights/Shadows tool, this was difficult without dulling the rest of the image. I, also, desaturated the image slightly so that it would not appear too bright. I then decided the see what the image would look like completely desaturated (the black and white front cover) - overall, I quite like the appearance of this but I am not sure whether I prefer it to the coloured version or not. Obviously, if I choose to keep my front cover in black and white I will have to change the color of some of the sell lines/subheads to make them more visible.

11th December 2017

Start

In this lesson, I will be editing all of my drafts so that they are complete first drafts for audience reviews.

End

In this lesson, I have edited my front cover draft so that the lighting appears brighter and sunnier.

Invitation Image Edit

Here, I have edited another image of an invitation (again, from treeofhearts.co.uk). I have done the same process as the other images.

7th December 2017

Start

In this lesson, I will be editing more photos for my website.

End

I have edited another image.

Audience Feedback - First Drafts

Draft 1 feedback from Hannah Ould

Here are the results of my audience survey regarding my first drafts. From this, I will make the necessary adjustments in order to improve my products.

Invitation Image Edit

Here, I have edited another picture of an invitation from treeofhearts.co.uk. Once again, I have used the Perspective Warp tool to make the image seem head on rather than from an angle, this tool can be found in Image > Adjustments. I, also, brightened the image and try to remove as many shadows as possible. As well as this, I have edited the photo in WIX as well by making it brighter so that it will fit in with the theme of the website a bit more.

6th December 2017

Start

In this lesson, I will be continuing to edit images for my website.

End

In this lesson, I have edited images for my website.

Website Draft

Here, I have added my edited image of a wedding invitation to the Slideshow in the Home Page of my website. I think that this image works quite well here, however I may have to change the image due to it being portrait instead of landscape. I think that the image matches the aesthetic of my website well and does not look out of place.

Invitation Image Edit

Here is the before and after of an image that I have edited so that it can appear on my website. The first image was too dark, not focused enough and not in the right perspective to be on my website as it did not look professional enough. First I had to change the perspective of the image so that it did not look like it was taken from a slight angle - to do this I used the Perspective Warp tool, which can be found under Image > Adjustments. I then had to brighten the image and remove as many shadows as possible and to do this I used the Shadows/Highlights tool, which can also be found under Image > Adjustments. Whilst this might make the image appear very pale in comparison to the original it matches the aesthetic of my website well and so would not look out of place. Finally, I had to sharpen the image as it was slightly blurred once it had been warped. To do this I used the Smart Sharpen tool which can be found under Filter > Sharpen. Overall, I am quite pleased with the final result, however I may have to change the image depending on whether my website changes or not.

Warping Perspective

 

 

Here I have been editing a picture of a wedding invitation from treeofhearts.co.uk. The original image was taken at a slight angle and so the perspective was not professional enough to appear in my magazine or my website. To change this I used the Perspective Warp tool in Photoshop. I created guide lines so that I knew where to align my invitation so that it would appear to be straight. I selected the points on the invitation that were not in perspective and then warped them to be in line with my guide lines. This allowed my image to look more professional than it previously did.

5th December 2017

Start

In this lesson, I will be editing some of my photos so that they can appear on my website.

End

In this lesson, I have edited an image for my website.

Audience Questionnaire for First Drafts

Create your own user feedback survey

Questions for First Drafts

Here is a list of questions that I will be asking some people in regards to my first drafts of my magazine, billboard and website. These questions will allow me to change and improve my drafts so that they will be better. I may put these questions on a survey or a questionnaire so that people can answer the questions online and all of the data will be collected that way.

4th December 2017

Start

In this lesson, I will be focusing on audience questions for my first drafts. As well as this, I will be continuing to work on my advert.

End

In this lesson, I have created some questions for my first drafts and have compiled them into a questionnaire using SurveyMonkey so that I can send it to members of my target audience for them to complete. I will then use the data collected to improve my drafts.

December

December from Hannah Ould

Advert Draft

Here is my first attempt at an advert in my magazine. However, this is not an original image and so I will have to try and replicate the image as best as possible. I decided to create an advert for one of the four companies that I made logos for so that it ties in with my website, I chose to use my floral boutique Fleur Norman for this advert. I tried to stick to my flat plan as best as possible but for this particular advert I feel it looked better to have the text on the opposite side to what I said on my flat plan as it worked better with the image this way. I used the font 'Caviar Dreams' from dafont.com for the essential information on my advert. I chose to include the web address, address and telephone number for my essential information. I am not entirely sure whether I like the composition of the essential information for this advert and this is something that I will reflect upon when I edit and improve my advert.

29th November 2017

Start

In this lesson, I will be beginning to create my first draft of my advert.

Article Draft

Here is my first completed draft of my article page. I am currently unsure whether I like the dominant image and the slight blue tint to the grayscale I have used, despite it fitting into the theme and matching the masthead of Something Blue. In the top left hand corner I have my masthead so that it is clear that this article belongs to the same magazine as the contents page and the front cover. In the bottom left corner of the page I have my page number and web address, however I think it my be slightly too big for the page. For the article title I have used the font 'Scriptina' from dafont.com as this is the same font I have used on my front cover for the main sell line so there is a clear theme running throughout the magazine. The rest of the text used in this page is either 'Adam' or 'Caviar Dreams', both from dafont.com, as again these are the two main fonts I have used in my front cover and contents page. I have given the intro a drop cap and have used the font 'Adam' so that there is a clear difference between the intro and the rest of the article. I am not entirely convinced on the spacing, sizing and composition of the contents of this page and this is something that I will reconsider in my next draft .

28th November 2017

Start

In this lesson, I will be continuing to create my magazine article.

End

In this lesson, I have completed my first draft of my magazine article.

27th November 2017

Start

In this lesson, I will be continuing to edit my article page.

End

I have continued to edit my article page.

23rd November 2017

Start

In this lesson, I will be adding some images to my website and continuing to create my article page.

End

In this lesson, I have edited some images to add to my website.

Article Draft

Here I have begun to create my first draft of my article. I have edited the image by changing the sky from white to blue to make it look more positive.

22nd November

Start

In this lesson, I will be beginning to create the first draft of my article.

End

I have begun to create the first draft of my article.

21st November 2017

Start

In this lesson, I will be experimenting with different effects in photoshop to find ones that I think will work well for my magazine.

End

In this lesson, I have experimented with different photoshop effects.

Billboard Draft

In this lesson, I have used the 'replace colour' tool to change the colour of the flowers from pink to blue in order for it to match the colour scheme of the magazine and the masthead 'Something Blue'. To do this I had to make the flowers a separate layer from the stems of the flowers otherwise the stems would have turned blue as well and ruined the effect - I did this by using the magic wand tool to select all the flowers. As well as this, I have added in the streamline of the magazine 'The North East No.1 Real Wedding Magazine'.

20th November 2017

Start

In this lesson, I will be continuing to work on my next billboard draft.

End

In this lesson, I have continued creating the next draft of my billboard by changing the colour of the flowers and adding in my streamline. Next time, I will be working on my contents page.

Billboard Draft

Here is the start of my second billboard draft. I have kept the image the same but I have managed to improve on how I made only the flowers in colour. As well as this, I made the logo white instead of black as I feel like it matches the tone better.

13th November 2017

Start

In this lesson I will be starting my next draft of my billboard.

End

In this lesson, I have began another draft of my billboard.

Article Rationale

Website Rationale

Advert Rationale

Photography Logo

Here is my photography logo. I used the font 'Caviar Dreams' for 'wedding photography' and the font 'October Moon' for 'Olivia Mulligan'.

Boutique Logo

Here is the logo for a bridal boutique that I have designed. I used the font 'Weddings' from dafont.com for the silhouette of the couple and I used the font 'Vampire Calligraphy' from dafont.com for the text and the heart.

Cake Company Logo

Here is my logo for a wedding cake company. I have used the font 'Wedding' for the cake on top of the logo from dafont.com, Shorelines Script for 'Clara's Cakes' from dafont.com and 'Adam' for 'Sunderland Cakery' from dafont.com. I have kept the logo quite simple so that it will not take away from the rest of the magazine and website.

Company Logo Inspirations

Here I have collated some existing company logos for florists, photographers, caterers and bridal boutiques so that I can attempt to create my own so that they can appear in my magazine and website, I may even use one of the logos for my advert that will appear in my magazine. I will not make the logos too complicated as I do not want them to take away from the rest of the magazine.

7th November 2017

Start

In this lesson, I will be creating logos for a photographer, bridal boutique and catering company to add them to my magazine and website to make it look more professional.

End

In this lesson, I have created the logos for a cake company, boutique and photographer.

Billboard Rationale

Florist Logo

Here I have created a simple logo for a florist that I can include in my magazine and website as a partner company to my magazine. I decided not to make the logo too complicated as it will only be small in my final products. I attempted to copy some of the already existing florist logos. I decided to name the company Fleur Norman as Fleur means flower and Norman means of the North.

6th November 2017

Start
In this lesson, I will be continuing to develop my bridal magazine website.


End
In this lesson, I have been working on my bridal magazine website and I have created a logo for a florist that I can use in my website and magazine to make it appear more professional.

Contents Page Rationale

Draft of Website Hyperlinked Page Two

Here id my current draft of my second hyperlinked webpage 'Join Us'. The header once again is the same as the homepage and my first hyperlinked page.

Flat Plan for Hyperlinked Webpage One

Flatplan for website hyperlinked page one from Hannah Ould

2nd November 2017

Start

In this lesson, I will be continuing to create my website.

End

In this lesson, I have created my flat plan for my first hyperlinked webpage. I have also finished my first layout of the first hyperlinked webpage and began creating my second hyperlinked webpage. Currently all of the images are not my own and next I need to add my own images to my website.

Flat Plan for Hyperlinked Page Two

Flat Plan for Hyperlinked Page Two from Hannah Ould

Website Page One Draft

Here is a draft of my first hyperlinked page 'Latest News'. Today, I have been working on the layout of the page so none of the images currently used are my original images. However, I will be adding my own images once I am happy with the layout. The header is exactly the same as the header on my homepage as it is present in all of the pages. Next I need to continue to work on the layout and then add my own pictures to the features.

1st November 2017

Start

In this lesson, I will be continuing to work on the construction of my website.

End

In this lesson, I have been working on the construction of my first hyperlinked page for my website. I need to add my own images to the website.

November

November from Hannah Ould

Website Homepage Draft

Here is my first draft of my Bridal Magazine Website. I have tried to follow my flat plan as best as possible for this draft. At the moment I have been mainly focusing on the layout of my home page. As well as this, I have tried to match my colour scheme as best as possible to my magazine drafts so that there is a clear link between the two. I have used my magazine masthead in the header of the website so that it is clear that this is the website for Something Blue magazine. At the moment, I have not used any of my original images as I have been focusing on the layout however I will be adding my own original images into the website.

October 31st 2017

Start

In this lesson, I will be beginning to create my bridal magazine website using WIX.

End

In this lesson, I have started to create my bridal magazine website in WIX - mainly focusing on the layout.

Camera Angles and Shot Sizes

Here I have collated images of the different shot sizes that I could use in my magazine: Extra Long Shot, Long Shot, Medium Long Shot, Mid Shot, Medium Close Up, closes Up, Big Close Up, Extra Close Up. I have collated images of the different shot angles that I could use also: Low, Eye-Level, High, Worm's Eye, Canted and Birds Eye. For my magazine, most of the images will be at eye-level as it means the model will be more likely to make eye contact with the audience forming a direct mode of address. As well as this, for my front cover my dominant image will most likely be a Mid Shot or Medium Close Up. However, for the other images in my magazine, billboard and website I will use a mix of different shot sizes to add variety to the images used.

Lighting Research

Here I have researched into different types of lighting that are commonly used in magazines, film and TV. I have discovered the different types of lighting and what effect is given from them. From this research, I have decided that I will use natural lighting, high key lighting and possibly three point lighting as I like the look of these types of lighting and the effects that the lighting gives to the audience.

Reader Profile Research

Here, I have researched into existing reader profiles and identified what I should include in my own reader profile to make it successful. I have analysed NME and Kerrang!s reader profiles as both of theirs are already successful and said what I will take from theirs to make mine just as professional. I could not find any regional magazine reader profiles or any bridal magazine reader profiles and so I will just have to make sure that my reader profile is appropriate for a regional bridal magazine reader profile.

17th October 2017

Start
In this lesson, I will be researching into existing reader profiles so that I can make sure my reader profile matches the correct criteria to be successful. I will, also, do research into different types of lighting for my photoshoot.

End
In this lesson, I have researched into existing reader profiles so that I can make sure that my own reader profile is professional enough. As well as this, I have researched into the different types of lighting so that I know which lighting I will want to include in my photoshoot. Next time, I will be researching into different camera angles.

Masthead Research

I have done research into different bridal magazines mastheads and identified what I like about them and what I do not. I have, also, taken inspirations from these mastheads for my own masthead and shown how I was inspired by them when I created my own masthead. My main competition for my magazine will be Belle Bridal and so I had to try to make mine stand out whilst still matching the conventions required for a bridal masthead.

16th October 2017

Start

In this lesson, I will be adding reflections to all my posts. I will, also, be researching into different mastheads.


End
In this lesson, I have finished my similar products posts and have added a reflection to my advert deconstructions and my billboard deconstructions. Next time I will be finishing to add reflections to all my deconstructions. As well as this, I have researched into different mastheads and compared my own to it.

12th October 2017

Start

In this lesson, I will be continuing to add reflections to all my posts.

End

In this lesson, I have added more reflections to my research and planning.

11th October 2017

Start

In this lesson, I will be adding reflections to all of my research and planning so far.

End

In this lesson, I have added a reflection to each of the posts in my 'inspirations' and in the 'recreations'. Also, I have started to add reflections to my posts in 'similar products'.

Website Inspirations

Website inspirations from Hannah Ould

Here are my website inspirations that I will consider when creating my own website. I particularly like the top row of inspirations as I feel like they look the most professional and suit the theme of a bridal magazine the best. I like the type of images that they've used as I feel like it will add to the overall look of my website if I use similar images. I will try to replicate the layout of the websites in order to make mine look as professional and as sophisticated as possible.

Billboard Inspirations

Billboard inspirations from Hannah Ould

Here are my billboard inspirations which I will use when it comes to making my own billboard. None of the billboards on here are Bridal Magazine Billboards but a lot of them are for other bridal/wedding companies/events. Some of the billboards on here are for fashion labels and will not quite fit the look for a magazine billboard but I liked their layout and so I may consider replicating something similar for my billboard. For the bridal billboards, I really like the images that they've used as you can clearly tell at a glance what the billboard is advertising - I may try to take some similar photos to see if they work for my billboard.

Costume Two

I have chosen for this two be the outfit that my male model will wear as it is easy to replicate and will all be things that he has access to anyway. I chose to include a blue tie to match the colour scheme of 'blue' and the name of the magazine 'Something Blue'. 

10th October 2017

Start

In this lesson, I will be finalizing costumes/hair/makeup for my photoshoots. As well as this, I will be completing my billboard and website inspirations.

End

I have finalised my costumes/hair/makeup for my photoshoots. As well as I have completed my billboard and website inspirations.

Costume One

9th October 2017

Start


In this lesson, I will be completing my final article deconstruction.


End


I have completed my final article deconstruction.

5th October 2017

Start

In this lesson, I will be taking on my peer feedback and teacher feedback and making the appropriate adjustments to my pitch and other work.

End

In this lesson, I have used my feedback to make changes to my pitch and my magazine generic conventions. Next lesson, I will be working on my article or advert drafts.

Initial Interview Feedback

Here is my feedback from my initial interviews with members of my target audience.

Audience Profiles

Audience profiles from Hannah Ould

From these audience profiles I can see the type of people my audience are. As well as this, I can see what they are interested in, their likes/dislikes, their lifestyle and their favorite shops. All of this will help me make sure that my magazine will appeal to my audience so that they will read it. 

4th October 2017

Start

In this lesson, I plan to create my audience profiles.

End

I have created my audience profiles.

3rd October 2017

Start

In this lesson, I will plan questions for my interview and begin my draft of contents page.

End

I have planned my questions and done a first draft of my contents page.

Contents Page Draft

Here is my first attempt at a Contents Page for my Bridal Magazine. I have stuck to my flat plan as best as possible, however I have not included the two sub images from my flat plan. The dominant image that I have used will more than likely not be the image that I use in my final product as it is too similar to the one on my billboard and front cover. I changed the image so that it would be in black and white with a slight blue filter over the top so that it will tie in with the colour scheme and masthead name. I have, also, added a shadow to the dominant image to draw the readers attention however I am not sure whether I like the look of it with the rest of the page. I have used the font Darleston from dafont.com for the heading and the page numbers as I think it adds to the bridal theme  and makes it look more sophisticated. I have position the masthead in the top left hand corner to tie in with the front cover. The rest of the text is written in 'Caviar Dreams' and 'Adam' - both from dafont.com. These fonts look very similar but are in fact different - the slight differences will add some diversity onto the page. 

Question Plan for Interview

Using Evernote, I have created a checklist of questions that I will ask during an interview. I have tried to use different questions from my surveys so that I have a variety of different information/data that will help me when it comes to making my products/making my products better.I decided to use Evernote so that I can tick off the questions after I have asked them and so that I can keep track of the ones I have already asked so as to avoid repeating questions or losing track of where I am up to. I have, also, chosen to use Evernote so that I can keep my questions on my phone rather than using some paper - I can keep all of the data in one place.

Initial Ideas on Target Audience

Here is my initial ideas on target audience. From doing this, I have identified who I think my initial target audience would be and what type of lifestyle they would have, as well as their interests, likes and dislikes. I have, also, identified who I think my secondary target audience would be. From doing this I know what type of things I need to include in my magazine to appeal to my target audience. Furthermore, I know how to appeal to my secondary target audience too. I will do further research to find out whether this is actually correct about my target audience.

Reader Profile